WWDC 2026

After a decade of being the punchline in every assistant comparison, Siri just got euthanized and resurrected. At WWDC 2026 today — Tim Cook’s final keynote as CEO — Apple didn’t tweak Siri. They torched it and rebuilt the whole thing from scratch under a new name: Siri AI. The twist? The engine under the hood belongs to Google. The Mea Culpa Rebrand Apple VP Mike Rockwell opened with what amounted to a corporate apology: “There are times when you expect more from Siri.” Understatement of the decade. ...

For years, Apple was the trillion-dollar company that couldn’t say “AI” out loud. While OpenAI, Google, and Anthropic sprinted toward frontier models, Apple clung to “machine learning” like a security blanket — a term that by 2025 felt about as current as “World Wide Web.” That era just ended. The Rebrand That Says Everything According to Bloomberg’s Mark Gurman, Apple will unveil Core AI at WWDC 2026 this June. It replaces Core ML, the machine learning framework that’s been powering on-device inference since 2017. Two letters change. The entire signal shifts. ...