Siri AI

After years of Siri being the punchline of the AI industry, Apple just did the most un-Apple thing imaginable: admitted it needed help. At WWDC 2026, the company unveiled “Siri AI” — a ground-up rebuild of its voice assistant powered by Google’s Gemini models. The price tag? Roughly $1 billion per year. The market’s response? A collective shrug followed by a selloff. AAPL has shed about $25 per share since the keynote. ...

After a decade of being the punchline in every assistant comparison, Siri just got euthanized and resurrected. At WWDC 2026 today — Tim Cook’s final keynote as CEO — Apple didn’t tweak Siri. They torched it and rebuilt the whole thing from scratch under a new name: Siri AI. The twist? The engine under the hood belongs to Google. The Mea Culpa Rebrand Apple VP Mike Rockwell opened with what amounted to a corporate apology: “There are times when you expect more from Siri.” Understatement of the decade. ...