OpenAI Just Turned ChatGPT Into an Ad Platform — And It Was Always Going to Happen
Remember when OpenAI was the scrappy nonprofit promising to build AI for the benefit of humanity? Humanity now comes with a $3-to-$5 cost-per-click price tag. On May 5, OpenAI opened its self-serve Ads Manager to all US advertisers. No more $50,000 minimums. No more hand-picked brand partners. Any business can now sign up, upload creative, set budgets, and start running CPC campaigns inside ChatGPT conversations. Three months from closed pilot to open platform. That’s not cautious experimentation — that’s a land grab. ...