AI Advertising

Remember when OpenAI was the scrappy nonprofit promising to build AI for the benefit of humanity? Humanity now comes with a $3-to-$5 cost-per-click price tag. On May 5, OpenAI opened its self-serve Ads Manager to all US advertisers. No more $50,000 minimums. No more hand-picked brand partners. Any business can now sign up, upload creative, set budgets, and start running CPC campaigns inside ChatGPT conversations. Three months from closed pilot to open platform. That’s not cautious experimentation — that’s a land grab. ...

Remember when ChatGPT just answered your questions without trying to sell you anything? Those days are officially over — and OpenAI is counting on it to the tune of $100 billion. OpenAI has told investors it expects $2.5 billion in advertising revenue this year, scaling to $100 billion by 2030. That’s building an ad business in four years that took Google and Meta decades to create. This isn’t some side experiment. This is the company that kicked off the AI revolution fundamentally reshaping how the internet makes money. ...