Apple Just Paid Google $1 Billion to Fix Siri — And Wall Street Hates It
After years of Siri being the punchline of the AI industry, Apple just did the most un-Apple thing imaginable: admitted it needed help. At WWDC 2026, the company unveiled “Siri AI” — a ground-up rebuild of its voice assistant powered by Google’s Gemini models. The price tag? Roughly $1 billion per year. The market’s response? A collective shrug followed by a selloff. AAPL has shed about $25 per share since the keynote. ...